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202 Five Element Product wave. NY, 1996, pp.33-40. Show Y.Y. Competition and management: can the product life cycle help? NY, 1996 2 1Ibidem. 22 Ibidem. 23 Ibidem. 24 Ibidem. 25 Ibidem. 26 Rigg W.E., Redebering the Product Life Cycle: the Five Element Product wave. NY, 1996, pp.33-40. Ph. Kotler. Marketing, management. N-Y , 1998. Wind Y., Mahagan V. Issues and opportunities in new product development. NY , 1997, pp. 1-12. 2£ Ph. Kotler. Marketing, management. N -Y , 1998. M I.azear E. Retail Pricing and Clearance Sales. NY , 1998. Kotler Ph., Armstrong C., Sunders Y., Wong V. Principles o f Marketing. N.Y., 1999. 36 Zevy M„ Weit B.O. Essentials o f Retailing. Boston, 1999. pp. 244-265. 31 I.azear E. Retail pricing. Tellis G.Y. The Price Elasticity. Zevy М., Weit B.O. Essentials of Retailing. Boston, 1999. 33 Price Z.Z., Feick Z.F., Uusky-Federouch A. Couponing Behaviors o f the Market Maven: Profile o f Super Couponer. Utah, 1998. pp. 354-359. 53 Zevy М., W eit B.O. Essentials o f Retailing. Boston, 1999. 34 Цены и ценообразование. П од ред. Есипова В.Е., СПб, Питер, 1999, с.209. “ Цены и ценообразование. П од ред. Есипова В.Е., СПб, Питер, 1999. 36 Цены и ценообразование. П од ред. Есипова В.Е., СПб, Питер, 1999, с.210. ’7 Цацулин А.Н. Цены и ценообразование в системе маркетинга. М., 1999. ■ '*Цены и ценообразование. Под ред. Есипова B.C., СПб, Питер, 1999, с.209, с.250. 39 Smith Y. Asking Questions o f Pricing. NY, 2000. Цены и ценообразование. Под ред. Есипова В.Е.. СПб, Питер, 1999, с.445. 40 Pricing strategies for the 1990's. NY, 1999. Цены и ценообразование. Под ред. Есипова В.Е., СПб, Питер, 1999. 41 Ibidem. 42 Smith Y. Asking Questions: some characteristics o f prices. NY, 2000. 43 Yobber D., Ilooley G.Y. Pricing Behavior. L, 1997. 44 Gabor A. Price as a Quality Indicator. L., 3th Ed., 1998. Цены и ценообразование. П од ред. Есипова В.Е., СПб, Питер, 1999. Kotler Ph., Armstrong С., Sunders Y ., Wong V. Principles of |